ROB BINNS COPYWRITING
Your brand offers SO much good value! But if you're not communicating that – with your existing customers, and with all the new ones out there waiting for you – then you're doing yourself, and your business, a disservice.
​
Enter me, Rob, and my service – words.
I dig deep to understand your brand, what you bring to the table, and what makes your customers tick. Then, it's about getting that message across – be it through articles, emails, or social media posts, or tweaking the UX or the content of your website or app. From solo blog posts to full-scale brand audits and strategies, no job is too small. (Or too breathtakingly ambitious.)
Articles and blogs
UX writing and microcopy
Website copy
Content strategy
Brand auditing
Email marketing
What It's Like To Work With Me
Kind words from happy clients.
"I couldn't recommend Rob higher as a copywriter. Not only is he incredibly talented and skilled, but he is also a joy to work with. Rob is a great communicator, always keeping me updated on the progress of our projects and making sure that we are on the same page every step of the way. If you're looking for a copywriter and an all-round decent human, I would definitely recommend Rob."
Adam Lipszyc, Gary Peer & Associates
"A brilliant leader, a true wordsmith and an entertaining and informative presenter. Anyone who's had the pleasure of being mentored by Rob (myself included) grows as a writer, a creative - and a person. Consider this a 5-star Google review. (And an unprecedented 100% on Rotten Tomatoes.)"
Michelle House, Platinum Travel
"Rob's copywriting is exceptional. His writing is a joy to read, regardless of topic and subject matter. We've worked together on several projects such as implementing Google's Natural Language Processing writing across our range of content. Rob's enthusiasm, attention to detail, and drive have made working together a breeze."
Tom Fogden, B&T
"Rob is a truly excellent writer, and a pleasure to work with. He follows briefs well, researches deeply, and adds his personal flair that entertains and draws readers in. Whether it's a short article or longer guide, Rob can quickly turn around great work. Highly recommend!"
Ardziv Simonian, Authority Campaigns
"Rob wrote a series of informative and engaging articles for my personal training brand ‘Girls Who Lift’ which I used in my mailouts to hundreds of clients. He adopted the tone and style of my brand and really embraced my vision with professionalism. Rob's also really friendly and was extremely communicative every step of the way. I highly recommend his writing ability and attitude."
Abi Hardy, Vi Training Gym
"Rob has a special way with words. Everything he writes – no matter the subject – is such a pleasure to read. But beyond his talent for writing, Rob is a wonderful person to work with, always bringing humility and humour to the team. If he's working on your project, you're in good hands."
Natalie Sia, Hub Australia
"Rob has been my go-to copywriter since I started working with him. He easily navigates between my clients' tone of voice, offers suggestions and edits to make everything sound just right. He's great to work with and I highly recommend anyone who needs a high-quality copywriter."
Elisabeth Hougaard, Walk Ahead Studio
"Rob’s writing and research ability are of the highest standard, resulting in compelling content that engages my website visitors, generating many new leads.
"Let him work his magic on your content, you will not be disappointed!"
Armando De'Ath, Kinetic Image
"Working with Rob has provided us with rich, well-informed articles for international publications.
"Rob submits thoroughly-researched, informative and compelling pieces of work that are a pleasure to read and publish. Flawlessly on time and enthusiastic, Rob has been a delight to work alongside!"
Amy Reeves, Independent Advisor
Brands I've Worked With
person-centred storytelling
No matter what I'm writing, or where my content is going, I always retain a focus on the who. Whether that's sharing the stories of real estate agents for Gary Peer & Associates or bringing the journeys of the brilliant patients, staff, and volunteers at ellenor hospice to life, humans will always be at the heart of why I write. And why I love it!
​
Scroll over the squares in the gallery below to reveal some of the people whose stories I've had the honour of telling – and click to read them!
ARTICLES THAT DRIVE TRAFFIC
Underpinning all content is a desire to drive clicks and conversions; and, beneath that, a bottom line. I've ideated, researched, and delivered articles – from compelling thought leadership and incisive critiques to blogs, explainers, and comparison guides – to help businesses exceed their targets. I can do the same for you.
The articles here are just a fragment of my portfolio. To browse a much larger, wider array of my selected work – around 370 articles as it stands – check out my Contently profile.
A FULL SERVICE
As well as writing scripts for YouTube marketing and promotion videos, I've also starred in them – something I'm more than happy to do for your brand, too. It's a little something I like to call the "full service" – all part of the Rob Binns Experience!
MEET ROB, YOUR NEW COPYWRITING WEAPON
I graduated with a BA (Hons) in Criminology and Media Studies. Following my love of words from Wellington to London, now to the Victorian capital, I’ve written, edited, strategised and trained for clients and teams across industries and continents.
Throughout my decade- (and counting!) long career, I’ve spiced up the storytelling of a host of brands: from a London-based bicycle tour company, to Yahoo! Finance, to one of the capital’s foremost lead generation powerhouses. My specialties?
Prose. Paragraphs. Personality. Professionalism. And panache.
When I’m not absorbed in my art, you’ll find me basking, reptile-like, in a sunny spot – or telling my colleagues about my latest F45 workout. A passionate, if petrified, horror movie enthusiast, I also love The Simpsons (and resonate, perhaps too strongly, with Moe Szyslak). Red wine, reading, and rap music rank highly among my raisons d'etre. As do crafting sentences that elevate your brand, and put your business before the eyes of hundreds – even thousands – of prospective customers.
Get in touch for a chat about what we can achieve together!
Like this website? Love horror films? Then check out my other site dedicated to reviewing them – Talking Terror!
